The Balancing Act

In considering data as an organisational resource it is important to realise that it is quite different from other resources. Data is obviously not a tangible resource like product components in a manufacturing process; you can’t touch it or hold it however it does have the advantage of not depleting through use. You can use data and reuse it as much as you like and it will still be there for you to use again. This makes it a very valuable asset within a modern organisation but it also means that organisations can easily slip into bad habits that take data for granted. They forget that they have to put effort into nurturing their data in order to get the best out of it. You can take, take, take but if you don’t give in return then the effect on data, and consequently your organisation, can be disastrous. Continue reading